white and black laptop

How Young Entrepreneurs Can Empower Their Online Presence


Over 80 percent of the world’s population has a presence online and it is only natural that present business owners get online too if they want to be able to reach more customers. For a young entrepreneur, you are probably faced with the task of squaring up with the elite in the market that have been there for so many years before you. The thought of this makes some aspiring entrepreneurs chicken out of the idea of being business owners. Well, if you are in that bracket or in the budding stage of your entrepreneurship journey, let me show you some ways to become more relevant in the digital market space by building a super-fast website.

Simplifying coding

One bold step to take if you want to boost your online presence for people to notice you is by creating a website for your business. To achieve a fantastic website that people will not forget in a hurry after an initial visit, you will have to put in great work in building it. Things like delayed loading of web pages, websites not being mobile-friendly, or poor customer services should not be in your books if you want people to come back to you.

A complex code or any code that has not been properly formatted can slow down your web pages and ultimately, your website. If you want to make it easier for Google to surf your website, just simplify the codes. This will make the web pages load faster. There are website builders you could use but if you are not a professional, you should consider collaborating with a website development company. The good thing about this step is that you get to have a website built to your taste and preferences.

Get the services of an SEO professional

Search Engine Optimization is a technique that improves the quality and quantity of traffic that hits a website or webpage from search engines. The aim of this is to make you more visible to those online and hopefully boost your chances of digital selling. SEO targets unpaid traffic rather than direct traffic which is paid for. When you are able to get a professional at SEO techniques, you can become a veteran in your niche in no time by keeping customers endeared to you and coming back for more of your services. Another good thing about hiring the services of professionals in the business is that you do not want your website to be slow afterwards by just putting up articles that would draw traffic but slow down your web pages. The professionals will definitely know what to do.

Keep your video advertisements short

Sometimes all it takes to get the attention of prospective customers passing by your website is a video advertisement. Now some people would still pass if the video is not eye-catching. You are putting up a video that will further advertise the services you render. You definitely want to make it count and bring in the traffic you need. So, what do you do to make it attract people? First of all, you need to keep it short and simple. You also have to make the first three or five seconds of the video interesting so that it hooks the audience on and did I forget to mention that your video must not be vague or dull in video quality? Once you have made the perfect video, make sure it pops up on the very first page of your website. However, make sure your video is not too heavy so it wouldn’t slow down your website.

Reduce unoptimized images on your website

You will not get the traffic you are seeking if pages on your website do not load fast. A little delay and your website is tagged not visitable in the minds of those that have visited, even if it is a one-time thing. The reality is that the visitors who have decided to stay away may never get to know that it isn’t the norm so your website needs to create a good first impression. You should stay away from having a large volume of unoptimized images on your website as they tend to slow your website down. High-resolution images or videos can also consume a lot of bandwidth while loading. Whatever it takes, you should make sure that the pages of your website load as quickly as possible.

Deploy caching

Caching is the process of saving part of your site’s content as initially seen by a particular visitor and displayed exactly the same way when that visitor visits again. If you wish to improve page speed, this is one of the things to consider because this will reduce load time by delivering saved content for repeat users of your website. Some website builders deploy automatic caching to all of their pages. This allows you to launch your new website like a professional without thinking about the tools for page speed optimization. All the user knows is that anytime he or she visits your page, he gets a quick response from the loading of the pages and because of this will visit again.

Final word

A very slow website can be frustrating to those visiting and you definitely don’t want that type of website for your business’ publicity. You stand to lose your customers both prospective and established to your competitors if they beat you in the game of creating a friendly website for their customers. This is because no one would waste time surfing a website that is slow for something that another website can give him or her without frustration. Consider boosting the speed of your website today if you wish to attract more customers than you already have.

Related Posts